VOLKSWAGEN

  • Strategy Consulting
  • Talent Booking
  • Festivals + Roadshows
  • Product Launches
  • Production
  • Corporate & Anniversary Events
Challenge

We have been a VW partner again and again since 2011. The challenges here range from strategic consulting and concept development for festivals and road shows to talent booking and product launch support. The demands that are placed on us are always different. From the feasible to the supposedly impossible, we have experienced everything. The demands that Volkswagen makes (or set) of us are not always easy to meet, but also require new ideas and new paths to be pursued. What began with Talent Booking for the main plant in Germany has now expanded to several countries and continents and ends with a regular exchange of ideas – from which new, innovative, but also crazy projects emerge.

Strategy

With the sponsoring, marketing and innovation departments in the Volkswagen Group in the respective countries, we developed concepts for customer loyalty, innovation, festival support and festival sponsoring, roadshow design and after parties as well as talent booking for the various events. In addition, the wishes, the orientation and the message to be conveyed on the part of VW were taken into account in the planning and implementation of some corporate and anniversary events.

Impact

From the Autostadt in Germany and appearances with Randy Crawford and Joe Sample at the annual Movimentos Festival, product presentations at various auto shows that we delivered with test monials, to corporate and private events with world-famous stars to guest speakers at congresses – VW is and will remain a loyal customer. VW South America, the Middle East, Russia and Germany have been our clients so far.