Expo 2020

The customer’s wish was to use the Expo Bidding Event in Paris to not only show himself at his best internationally – but also to win the selection process. For this purpose, clear requirements were set which seemed almost impossible in the short time it took. In addition, the entire production had to be organized.

Thanks to our good contacts and the associated flat hierarchies, we made various artist inquiries within a few hours in order to evaluate which talents were available at all. We decided on 10 names that we presented to the customer and that matched his wishes. So Buena Vista Social Club, Cheb Khaled and Leona Lewis could be won. A week later the live highlight „Celine Dion“.

Now that the UAE is allowed to host Expo2020, we are still proud to be a part of it. The cooperation continues, albeit with a one year delay due to the worldwide Covid-19 situation. The Expo2020 is considered a pioneering world exhibition that addresses topics that concern us all. We are committed to this, just as we do as a supplier for talent.